What is a promotional teaser? In this section, we want to review the successful features of promotional teasers, including:
steps for making promotional teasers, successful promotional teasers .
What are the steps to make an advertising teaser, successful advertising teasers, advertising teaser?
Today, advertising is recognized as a key element in informing, persuading and reminding customers about products, brands and companies
. Appropriate and correct advertising and the use of appropriate media to convey advertising content to the audience is
effective. Target market customers can go through the introduction or growth phase of the product life cycle at a high speed.
Among the types of advertisements (media, environmental, print, etc.), TV teasers are still a subset of
media advertisements . Which have the greatest and best impact on the audience.
What are the steps to make an advertising teaser, successful advertising teasers , advertising teaser?
What is a teaser?
What is a teaser? Teaser is a technique for presenting advertisements whether on television, radio or environmental media and in print.
Or it is called a behavior that creates
curiosityin the other person by not showing something completely or not saying something completely. For example, in the image being played, you do not know what brand or company you are dealing with
. A message is being transmitted but you do not know what the purpose is.
Steps of making an advertising teaser: includes three main stages: pre-production, production and post-production .
Preparing a script or screenplay, casting, filming, sound, editing, etc. are some of the steps thatcan betaken to
produce a teaser .
Advertising teaser Strategy, creativity and execution are the three key factors in the success of a teaser.
Successfulteasersare perfect for strategy. They have a creative concept and are well executed.
There are severaltemplatesthat can be used in teasers.
What is a promotional teaser?
Some teasers use a specific template and some use multiple templates. What is important is
to choose a format that can properly convey the message of the ad and establish a close relationship with the viewer. Choosing
a template depends on how and for what purpose we want to use it.
A teaser in English is something that stimulates a person’s curiosity. Making a promotional teaser
and therefore a promotional teaser can be anything. Which makes your customer
curiousto get more informationabout your product and service. And it could be a video, a text, an audio file or anything
.
In technical terms , promotional teasers may not even directly introduce the product, but may make viewers
curious to see the next ad that introduces the product.
Principles of making advertising teasers
In Iran, when we talk about advertising teaser, we mean the same video or advertising clip in which
usually, the product or service is introduced. This is the meaning of the advertising teaser in the continuation of this article .
The standard time for promotional teasers is between 15 and 50 seconds. But in fact, the teaser time does not have a specific rule and
can be more or less than this interval.
Making a specialized work teaser that requires high knowledge and experience. The creators of the teaser advertisement in the center of advertisements and
advertisements are signs by creating a coherent and purposeful scenario. Using the principles of graphics and framing,
as well as the principles of professional filming, they try to convey your message
to the audience in the shortest possible time and in the most effective way possible.
What are the features of a successful promotional teaser?
Today, the competition in the labor market is extremely high, and in the meantime, a successful brand is able to convey
its advertising message to the audience better than others. Making a teaser should be based on a strong strategy to be successful
. After formulating the main strategy of the teaser, the work is still not over. Rather, only the main foundation of the work arranged from
this stage onwards other factors affect the success of the teaser.
Presenting the best creative ideas that can engrave the desired concept in the viewer’s mind:
• Include visual and auditory beauties that suit the taste of the audience.
• Understanding the mindset and mindset of the audience and presenting ideas to convey the advertising message in a way that passes through the audience’s mental filter.
• Recognize the needs, wants and goals of customers and target the teaser based on this.
• Having a strong scenario and it seems to be completely in line with the goals of the teaser.
• Using expert agents to make a teaser such as director, cameraman, set designer, sound engineer and…
• Professional editing and editing of the film and adding the appropriate graphic item to the teaser.
The best key features of the promotional teaser:
The teasers made should be attractive and effective enough to become a competitive advantage for the company. The
most important of which include the following:
Conceptual and creative ideas: Teaser is made with the aim of conveying meaning and concept. Therefore, every attractive
and effective teaser is made based on a creative and professional scenario.
Audience-oriented: These teasers are made according to the audience’s mental perception model and try to use all available elements
and factors to pass the audience’s perceptual filters.
Beauty and visual charm: In making teasers, all the expected aesthetic aspects are realized in practice.
Speed: Proper investment and starting and producing several teasers at the same time helps customers in the shortest time
Get your teasers ready for release.
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